Lately I had a bad experience with a SEO company, the experience made me have second thoughts about investing my money into a SEO company London.
I work for an IT company and this is undoubtedly a very competitive industry on Google. Much work should be executed to cope up with the competition, so getting a reputable SEO company London that has the resources to take us to the top of search engines is highly important to us. Till date, we have not been able to get a single SEO company that is competent enough to carry an online marketing campaign.
Anybody that has experienced a similar issue might identify the pattern. You get unlimited calls every day from SEO companies asking you to speak with the person in their company who is in charge of “digital marketing”. Ultimately, you speak with one of them and get signed for a 6-month SEO package.
You actually get impressed with the work that is executed. You decide to keep on working with them for SEO services London on behalf of a considerable monthly fee.
After a couple of weeks, you notice that your position in Google according to specific keywords is falling. You marvel why this is the situation and get in touch with the SEO Company London. They tell you that this is a temporary problem and the SEO process will take some time to work as you have very competitive keywords.
A year has passed and the SEO Company has already taken thousands of pounds from you. You notice no improvement in your Google ranking and your rank has fallen more than where you have started.
Does it sound familiar? I bet it does for most of you! But why this is happening? Well, there are two main reasons:
The first reason is that the SEO Company is utilizing unethical Black-Hat techniques to improve the ranking of your website quickly. Black-Hat techniques have a strong impact on the website rankings in the initial stage, but have a negative impact in the long run.
The second possible reason is that the concerned SEO Company doesn’t have the necessary human resource to offer satisfactory service to their clientele.
I feel that there should be a code of behavior that digital marketing companies should follow. One answer to the issue would be to have a proper price structure all over the industry based on performance. Various companies charge a monthly fee regardless on which page you appear on Google and basically they might not be doing any work to optimize your website. Undoubtedly, there are various organizations out there that offer honest SEO services London, but they are outnumbered by the companies that use unethical SEO techniques.
