Are you visible in the major search engines by the people that matter most to you? If you aren’t being ranked highly in the SERPs, the chances are that your customers won’t be finding your website and ensuring you sales.
For your business website to make money it has to do well in the search, regardless that is Bing, Yahoo, Google or the lesser known search engines.
But how do you get your website to rank highly in the search engines?
This is where on-site SEO is important for your website to do well in the SERP’s, to rank highly, to out-perform your competitors and to get you found by your customers. Let’s be honest, you will never make any money online, if people can’t find your website.
Being ranked highly in Google for a keyword phrase or competitive keyword can bring your website more visitors in a day than having a shop placed in the centre of Oxford Street in London. Just think what that type of traffic can do for your business.
When you buy a car, do you expect it to keep working and performing to its best without taking it for a service?
I don’t expect you do! For your car to stay tuned and optimized for the job it is meant to do, getting you from A to B, then you have to ensure it is in working order by completing regular checks.
The same thing is applicable for your website! You can’t upload a website and just hope for the best, you have to ensure it is optimized for the search engines and reviewed regularly to ensure it is still performing to the best of its ability.
So what can you do?
You have to hire a London SEO consultancy, a savvy in SEO, to optimize your website for you. A typical on-site optimization will include:
- XML Sitemap Creation
- Robot Txt
- Image Optimization
- Keyboard Research Specific to the Industry your business operates in
- Content Optimization
- Title Tag Optimization
- Meta keywords
- Meta Descriptions
- And many more tweaks that will better the odds of your website being indexed by the search engines.
Why hire a London SEO consultancy when I can do it all by myself?
This is an option but you will have to take into consideration the time it will take to learn what you have to know to optimize your website properly. Would you study medicine just to reduce visit to the doctor? An SEO consultant will stay updated with the latest SEO trends that will assist to continually better your website SERP’s. Just keep in mind, one mistake severely damage how the search engines perceive your website and this may prove to be very expensive for your business.
Hiring a SEO consultant can be one of the best returns on investments you will make in your business.
